For those keeping track of the memes of 2017, February just got it’s first major meme. It’s called “Roll Safe” and features a screenshot or GIF of actor Kayode Ewumi grinning and pointing to his head. He’s playing the character Reece Simpson (a.k.a. “Roll Safe”) in the web series Hood Documentary.
Here’s the full clip as it was seen in the show.
The meme is set up to make fun of poor decision making and failures in critical thinking. Over the past 10 days, we’ve seen the Roll Safe meme appear again and again, gaining lots of points.
This post has the most points of any Roll Safe meme, securing it’s place in the history books.
We’ve seen Roll Safe evolve into featuring more literal forms of the joke.
Some people took the liberty of taking the joke even further…
…while others allowed it to inspire original content.
It got a bit political….
…and was featured with crossover memes.